AshStart.

PRODUCTS

Built inside real operationsbefore becoming software.

We build products in response to real, recurring problems. The work starts with what people actually face and continues through long-term use.

LIVE

TetBee logo

TetBee

Live in production·2021 – Present

Workforce Scheduling, Made Easy.

TetBee is a workforce scheduling platform for shift-based operations. Built through real restaurant usage, it helps managers and employees handle scheduling, availability, time-off, shift trades, and team communication — all in one place.

SchedulingAvailabilityTime-OffShift TradesTeam ChatWork HistoryInsights

BUILT WITH

FlutterFirebaseTypeScript
Seed logo

Seed

Live in production·2026 – Present

One is enough for today.

Seed is a habit app built on one idea: set a floor, not a goal. If your goal is 100 push-ups, your floor is one. On your busiest or worst day, keeping the floor makes today a success — no scolding, no streaks reset to zero. Days that hold the floor add up, and what you planted grows into a tree.

Floor & TargetTwo-Tap Check-inMajority, Not StreaksHabit ForestTimerJournalReminders

BUILT WITH

FlutterSwiftKotlinFirebaseTypeScript

UPCOMING

Rill logo

Rill

Coming soon·2026

See where your money flows.

A coffee here, a bus fare there. Tap-to-pay spending slips by like a rill — small alone, a river together. Rill records your Apple Pay payments automatically and shows which streams your month's river is made of. Every total traces back to the payments behind it, and recurring costs surface first.

Apple Pay Auto-LoggingMonthly River ViewTrace to SourceRecurring FirstReceipt ScanWidgetsSync Across Devices

BUILT WITH

FlutterSwiftFirebase
Tale logo

Tale

Coming soon·2026

Your pet's story, one photo a day.

Lifespans aren't forever, but a record can be. Tale turns a photo and a single line into a moment, wraps your pet's month into a story on its own, and keeps their health notes in the same place. Your records, every pet you add, and full exports are never locked behind a paywall — years of memories should be safe to leave here.

Photo MomentsSignature Film FilterDate Stamp FrameHealth & Vet NotesMonthly StoriesPersonality TestMultiple PetsFull Export

BUILT WITH

FlutterSwiftKotlinFirebaseTypeScript

PRODUCT PHILOSOPHY

Simplicity guided every decision.

TetBee was built by observing real work, releasing small changes, and refining what mattered most. These principles apply to every product we build.

TetBee is one product in a broader, long-term direction. We will continue to build, support, and improve products that fit real operations — from scheduling into workforce coordination, AI-assisted hiring, and verified work profiles.